Ulta Beauty glams up its marketing with personalized offers
When Ulta Beauty, the largest beauty products retailer in the U.S. wanted to provide more customized marketing as well as a personalized ecommerce experience for customers, it chose the SAS customer data platform (CDP).
According to Kelly Mahoney, vice president of customer marketing, the big challenge was finding a CDP platform that could couple data, analytics and campaign activation.
"SAS enables us to unlock data quicker, integrate new data and leverage it in a campaign," she explained.
The results? Record growth in sales since they implemented SAS CDP, with retention levels their highest ever, said Mahoney.
Get the inside story on Ulta Beauty's amazing success in personalizing customer marketing in this case study video.
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Ulta Beauty glams up its marketing with personalized offers
published by Superior Turnkey Solutions Group
Superior TurnKey Solutions Group (STSG) is a dynamic Computer Infrastructure Reseller in the North Texas and Oklahoma markets. We are a private company focused on providing Small to Medium businesses and agencies with the “best of breed” software and hardware tools to manage, monitor, secure and control their Microsoft based Virtualized operations. STSG is an Infrastructure solution partner with the best technology vendors in the industry today and going forward.
STSG began operations in Spring of 2007 to provide Microsoft Infrastructure Services around Citrix Virtualization, Exchange, SQL, SharePoint, and Active Directory with Dell as a Premier Certified reseller service organization. STSG has expanded the company these last few years, including its security Services and software development. STSG has opened a Sales and Support office Tulsa, Oklahoma office with Finance, Sales, Marketing, and Operations in Dallas, Texas area.